B2B Content Marketing Strategy
We don't just create content, we create stories
While the power of well-crafted written content remains undeniable, a comprehensive content strategy must encompass a diverse array of media. Video, in particular, stands tall as the undisputed king, with a staggering 92% of marketers reporting that it yields a positive return on investment and 96% of marketers believe that video helps users better understand their product or service.
However, a truly effective content strategy extends its reach across various platforms and formats, ensuring a holistic and engaging approach to audience engagement.
Content syndication enables you to amplify your message by sharing it across multiple channels, expanding your brand's reach far and wide. Podcasts offer a unique auditory experience, allowing you to connect with your audience on a personal level, while webinars provide an interactive platform for in-depth discussions and knowledge sharing.
Listen to our latest podcasts:
3 ways you can use video in your content strategy
Thought leadership & ABM campaigns
Video content is an incredibly powerful way to position yourself as an expert in your industry. We are always creating engaging and impactful video content that positions businesses and business owners as thought leaders.
Communicate technical information to a non-technical audience
Video content allows you to take a creative approach to presenting technical information to your prospects, who may not be as tech-literate as yourselves. This allows you to reduce overwhelm and obstacles to conversion by presenting content in an easy-to-understand format.
Behind-the-Scenes Insights
Offer a glimpse into your company's culture and operations through behind-the-scenes videos, giving your audience a more personal connection to your brand.
The Content Strategy Process
Six Steps to Success
Nailing your Niche
Start by thoroughly researching and understanding your target audience, their needs, preferences, and pain points.
We identify your niche within your industry and pinpoint what sets you apart from competitors.
Clarifying your Message
Define a clear and compelling brand message that resonates with your audience and aligns with your niche.
We craft a unique value proposition that communicates the specific benefits of your products or services.
Mapping the Buyer Journey
Create a comprehensive map of your buyer's journey, from awareness and consideration to decision and post-purchase stages.
We tailor content types and distribution channels to address the needs of prospects at each stage and ensure that your content guides prospects seamlessly through the conversion funnel.
Repurposing Existing Content
Audit your existing content library to identify valuable pieces that can be repurposed or updated.
We can save on time and costs by transforming existing content into bite-sized formats like blog posts, infographics, or social media video snippets.
Why not maximise the lifespan and reach of your content assets by adapting them for various platforms and audiences?
Finding Content Gaps
The process very likely uncovers new content that is needed to help achieve our Objectives and Key Metrics.
We help to create fresh and informative content that fills these gaps, positioning your brand as a valuable resource.
Measuring Content Performance Across all Channels
Establish key performance indicators (KPIs) aligned with your content objectives.
Implement analytics tools to track content performance, including website traffic, engagement, conversion rates, and social shares.
We regularly analyse data to gain insights into what's working and what needs improvement, allowing you to refine your content strategy over time.
$3.5 million deal via Content
"I learnt all I needed to know by reading that content"
These words resonate with the essence of the digital era—a testament to the profound impact that well-crafted content can have on decision-making and business growth.
In this exclusive case study, we hear from Lenovo's Global Head of Digital as he unveils the pivotal role content played in securing a remarkable $3.5-million deal—a testament to the convergence of strategy, creativity, and digital prowess.
Our milestones include:
Demonstrating a tangible return on investment within a span of just 12 months.
Earning the distinction of being recognised by LinkedIn's global content evangelist as one of the top 1% of content marketing sites globally.
A nomination for the esteemed "Best Content Marketing & Collaboration" award, presented by mUmBRELLA Asia.
Attracting and engaging prominent industry influencers to contribute their perspectives to the Tech Revolution.
How VI Technology Company Alcami got to $2M Recurring Revenue
And Sold to a global Titan!
Overview
Alcami Interactive (was) a leading on-demand VI technology company that helps emerging, mid-market, and enterprise companies recruit top talent simply and efficiently.
Their cloud-based application accelerated the recruitment process by enabling recruiters and hiring managers to screen a large number of candidates by seeing and listening to candidates’ responses to pre-set questions.
Our Content Marketing Strategy included:
Content marketing (podcasts, webinars, eBooks, articles, blogs).
HubSpot marketing automation (workflows, lead nurture, landing pages)
CRM segmentation and list acquisition, PPC ads, new website, and case Studies.
Social media marketing & sales alignment.
