Account-Based Marketing Ads
Your B2B target Account buyers are always on.
According to LinkedIn:‘They’re self-educating on desktops, laptops, and mobile devices round the clock. 73% of business people research business purchases in the evenings, and 51% do so on weekends’.
Because your buyers are “always-on,” your Account-based marketing ads must be too. After all, content never sleeps. It’s consumed at work and during commutes, over coffee and in between meetings, on every possible gadget, and in every time zone around the globe.
To raise awareness to your brand and support and magnify what we are doing in your Account-based marketing, we need to distribute content across the Buying Journey with LinkedIn Ads.
Gone are the days of launching a Sea of Ads to hope to reach your B2B audience. Previous approaches such as creating custom look-a-like audiences seldom look-a-like.
With Account-based marketing ads, we can use intent data together with targeting the few Accounts we want to target, with customised and personalised messaging.
Account-based marketing ads are a valuable part of any organisations ABM.